Tallahassee, Florida (September 14, 2010) –
Construction is underway to convert the Challenger Learning Center (CLC) IMAX Theater to digital 3D. The theater has been closed since September 12, 2010, and will re-launch on Friday, October 1, 2010, bringing audiences the ultimate movie experience in 3D.
Updates include removing the film-based projection system and installing two new digital projectors, as well as replacing the current sound system with an 18,000-watt digital surround sound system. On Monday, September 20, the “biggest” change of them all occurs, as the current five-story-tall and 72-feet-wide white screen will be replaced with a 3D-compatible silver screen. On Sunday, September 19, a section of Duval St. will be closed to allow a 52-feet-long truck to deliver the 50-feet-wide roll of screen.
“Converting the CLC IMAX Theater to digital 3D has been part of our strategic plan since the CLC’s inception and is great news for downtown Tallahassee,” commented CLC Board President Gil Ziffer. “With the digital 3D system, residents and visitors will have an exciting new choice for entertainment that is walking distance from great restaurants, giving people another reason to come and experience downtown Tallahassee.”
To celebrate the launch of the theater upgrades, the Challenger Learning Center will host a 3D IMAX Launch Party on September 30. The red carpet will roll out as the public is invited to experience “Downtown in a New Dimension.” Guests can mingle with IMAX movie heroes and enjoy cocktails and star menu items from downtown restaurants before being the first to experience the new 3D IMAX Theater. Doors open at 7:00pm. Tickets for the event are $30 individual or $50 a couple.
The full press release and flyer are attached above.