Starting a business in this economy is a tough task. Maintaining one can be even more challenging.
But if you've been in business for a 100 years, chances are, you've found a business plan that's recession proof.
Theo and Martin Proctor weren't alive when their grandfathers ingrained the Proctor name into Tallahassee. 100 years ago, the Proctor Dealerships opened a small store on Monroe between College and Park. And today, the family has a giant lot on Capital Circle, still under the family name--a 3rd generation of Proctors.
"The Proctor name has been synonymous with the community and cars in Tallahassee for all my life and way prior to that," said Theo Proctor.
"It's important to us. We're the third generation. Our grandfathers and our fathers before us were in this business. There aren't many businesses that last 100 years," said Martin Proctor.
So the Proctors' came up with an idea for their big celebration. Sell 1,000 cars in 100 days. A chance for Theo and Martin to honor their grandfathers and fathers and do something to make a statement of their own.
"You've got to work hard, have a goal and a plan. And it's a big help when the family that's in it together gets along with each other and works well together," said Martin.
Martin and Theo are second cousins. Theo has two kids, Martin has three. None of of the five are clamoring to get into the family business right now, but that could change. Both Theo and Martin admit that they both thought about something else before following in the footsteps of their fathers.
"We take the best of the past but ahead of the curve on changing with what's out there that's available for new ways to do business and do it better."
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