FIREHOUSE SUBS® LAUNCHES NATIONAL FUNDRAISING PROGRAM FOR FIRST RESPONDERS AND TORNADO SURVIVORS IN THE SOUTHEAST
JACKSONVILLE, Fla. - Renowned for hearty, oversized portions and piping hot subs, Firehouse Subs® announces the "Round Up" program, allowing guests the opportunity to "round up" their bill to the nearest dollar in participating locations, benefiting first responders and survivors of recent tornado devastation in the Southeast. "Round Up" donations benefit the Firehouse Subs Public Safety Foundation disaster relief fund. Any public safety entity in states affected may be eligible for assistance.
"Our local heroes need to be prepared at a moment's notice to protect and save lives," said Robin Peters, executive director of Firehouse Subs Public Safety Foundation. "Firehouse Subs Public Safety Foundation, with the support of our restaurants, is dedicated to equipping, educating and funding first responders."
In addition to the national "Round Up" program, Firehouse Subs is lending support at the heart of the devastation. Firehouse Subs team members, led by CEO, Don Fox, are currently stationed in the severely impacted Alabama region, providing more than 13,000 subs to first responders and survivors.
In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders. Through the non-profit 501(c)(3), Firehouse Subs has given more than $2 million to hometown heroes, impacting 200 communities. Each restaurant recycles leftover, five-gallon pickle buckets and sells them to customers for $2. Donation canisters on register counters explain the non-profit's mission and collect spare change.
Firehouse Subs, founded in Jacksonville, Fla. by former firefighting brothers Chris Sorensen and Robin Sorensen, is a 427-unit fast casual restaurant chain. Firehouse Subs® offers oversized portions of premium hand-sliced meats and cheeses, steamed to make the flavors burst, then piled high with fresh produce atop a toasted sub roll. The restaurants reflect the authentic firefighter heritage of the founding family's 200 years of firefighting service.
For those unable to visit a participating Firehouse Subs location, but are interested in donating to the relief efforts, online contributions can be made at firehousesubs.com/disaster-relief. For more information, visit firehousesubs.com, facebook.com/firehousesubs or follow on Twitter at @firehousesubs