News Release: Salter>Mitchell
TALLAHASSEE, Fla. — Salter>Mitchell and The Datamaxx Group have been named two of Florida’s 2014 Top 50 Women-Led Businesses by The Commonwealth Institute. The rankings are based on an annual survey conducted by the Institute and Moore Research of more than 200 women business leaders in Florida. Salter>Mitchell was ranked 26th and Datamaxx 23rd as the only two Tallahassee-based companies included on the list.
Located in South Florida, The Commonwealth Institute is a nonprofit organization that helps women CEOs, entrepreneurs and senior executives build successful businesses through peer mentoring, education, development and networking. In addition to looking at the characteristics of women leaders and their businesses to determine the Top 50 companies, the survey found that 2013 was a lucrative year for Florida women leaders — where 50 percent of businesses reported growth, up from 45 percent in 2012 and 42 percent in 2011. More than three-quarters of women leaders reported that they expect significant growth in their organizations during the coming year. The complete survey by The Commonwealth Institute can be found here.
Established in 1999, Salter>Mitchell is a public relations, advertising and social marketing firm owned and led by President and COO April Salter. With offices in Orlando, Fla., and Alexandria, Va., Salter>Mitchell is headquartered in Tallahassee, providing marketing research, campaign design, public relations, strategic counsel and creative services to numerous national and statewide efforts. Salter was the founder of Herrle Communications Group and a partner in Marketing for Change, which were merged in 2008 to become Salter>Mitchell. Salter>Mitchell was ranked as the No. 26 woman-led firm in Florida.
“I’m honored that Salter>Mitchell was selected as a top Florida firm. Even as we are growing rapidly and expanding our services nationally, Tallahassee will always be our home base,” Salter said. “We are seeing growth in all sectors of our business and expect that trend to continue in 2014. The biggest challenges we are seeing in the marketplace are around recruitment of top talent, and we hope Florida leaders will invest in the state’s universities to help us grow our company in Florida.”
Datamaxx, which opened in 1991, is led by CEO, President and Co-Founder Kay Stephenson. Headquartered in Tallahassee, Datamaxx is the premier provider of advanced communications, data access, information sharing, enterprise intelligence and access control solutions to the law enforcement, criminal justice, public safety and security industries.
“We are excited to be named a top woman-led business for the eighth consecutive year,” Stephenson said. “Maintaining our headquarters in Tallahassee has been a key part of our success, as we are able to draw from the talented pool of students at our local universities.”