TAMPA, Fla. (March. 13, 2012) --
AAA and Budweiser will help protect roadways during the St. Patrick’s Day weekend with the Tow to Go program. Tow to Go has safely removed more than 18,000 drunk drivers off roadways since the program began in 1998. Anyone, AAA member or not, can call for a Tow to Go ride, March 16-18.
Tow to Go provides a confidential ride and tow home from any bar or restaurant – FREE of charge – to anyone who may have had too much to drink by calling 1-800-AAA-HELP (4357). Services are offered throughout Florida, Georgia, and West and Middle Tennessee. Tow to Go is a free public service offered by AAA and Budweiser that is funded through donations to the Auto Club South Traffic Safety Foundation. The program is designed to be used as a last resort and is offered based on availability of AAA Service Technicians and tow trucks during times of high call volume.
“The St. Patrick’s Day weekend is beginning to become one of our busiest weekends next to the Christmas holidays. We are seeing an upward trend in call volume and we certainly hope it is a direct result of people choosing not to take unnecessary risks,” said Joanna Newton, AAA spokeswoman, The Auto Club Group. “AAA wants everyone on the roads to get home safely and if some motorists will not plan ahead and choose a designated driver or call a cab, then we are here to make sure they don’t get behind the wheel and hurt themselves or anyone else driving home to their families on St. Patrick’s Day weekend.”
“The Tow to Go program is a simple and effective way to promote the use of designated drivers and help prevent drunk driving,” said Kathy Casso, vice president, Corporate Social Responsibility, Anheuser-Busch. “We are proud to join forces with AAA and their team of emergency roadside service drivers. These are our roadways and we all have a responsibility to keep them safe, so please plan for a safe celebration, before you go out, by being or choosing a designated driver.”
WAYS TO THANK YOUR DESIGNATED DRIVER:
Cover the cost for parking or pay for a tank of gas
Pick up the tab for your driver’s food and drink
Offer to get the car detailed after the party as a sincere thank you for the service your driver has done for you and everyone else on the roadways
If your designated driver doesn’t come through for you – program cab numbers in your cell phone before going out or call
The Auto Club Group (ACG) is the second largest AAA club in North America. ACG and its affiliates provide membership, travel, insurance and financial services offerings to approximately 8.5 million members across 11 states and two U.S. territories including Florida, Georgia, Iowa, Michigan, Nebraska, North Dakota, Wisconsin, Puerto Rico and the U.S. Virgin Islands; most of Illinois, Minnesota and Tennessee; and a portion of Indiana. ACG belongs to the national AAA federation with nearly 53 million members in the United States and Canada and whose mission includes protecting and advancing freedom of mobility and improving traffic safety.
For nearly three decades, Anheuser-Busch and its nationwide network of 600 wholesalers have invested more than $875 million in national advertising campaigns and community-based programs to encourage responsible drinking and prevent underage drinking and drunk driving. For more information on these efforts and the progress being made in fighting underage drinking and drunk driving, visit www.anheuser-busch.com.