Personal shoppers becoming new trend in grocery stores

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LEXINGTON, Ky. (WKYT) -- They're gaining popularity pretty fast, and personal shoppers are now part of the grocery store experience.

Several major grocers across the country are now using them.

"I've got three kids. Two are under two years old. This is really handy to have versus having two little babies inside trying to shop," said shopper Sarah Gullett. Gullett, who lives in Lexington, Kentucky, uses both Walmart and Kroger's online grocery shopping program.

She is the type of shopper both stores say their service is attracting.

"It's very popular with moms with younger children that can't exactly get out and shop. They chase their children around," noted Jared Elkins, store manager of a Walmart store in Lexington. "Busy, busy parents. You've got basketball, baseball practices, ballet, everything with a family with a busy lifestyle. It's just more of a convenience for our customers."

"We see a lot of busy moms, we see a lot of dual-working families, we see a lot of elderly customers. We also see a lot of businesses," said Brandee Flynn with Kroger ClickList. "I'm a mom. I have a toddler. Sometimes my grocery list gets really small when I'm in the store because we can only get what my toddler will allow us to get today. When you order your ClickList order, you get your entire list with us, so you don't have to worry about forgetting something."

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