City buses to showcase new 'Alert Today' wraps

By: Mariel Carbone | WCTV Eyewitness News
November 1, 2017

TALLAHASSEE, Fla. (WCTV)—The City of Tallahassee, the Florida Department of Transportation and other local partners launched a new media campaign, Wednesday.

The campaign is a continuation of the “Alert Today” campaign and includes driver, pedestrian and cyclist safety messages on city buses. About 20 buses in the city’s bus fleet will sport the new wraps, acting as a moving billboard for the campaign.

FDOT said the message is all about safety and encouraging everyone to do their part by following the rules of the road.

"This is right here in our community and these are the people we love, we know, we care about. And it's so important that we get this message out so we can all be cognitive of that and watch out for each other,” said Trenda McPherson, Bicycle Pedestrian safety Program Manager with FDOT.

Across the state of Florida, Leon County ranks 18 out of the 67 counties for most serious or fatal crashes invovling pedestrians and cyclists.

As a member of the campaign, the Tallahassee Police Department said it is taking proactive measures to prevent accidents, like placing officers at intersections where pedestrian and cyclist involved accidents often happen.

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