Florida’s 29 electoral votes remain one of the biggest prizes on election day.
Who wins Florida may come down to who turns out either the young or senior voters.
Pamela Flory has already voted. “It’s my duty to vote”, says Flory. And Marian Nimis said she will. “Absolutely, positively and so are my kids”, says Nimis.
Registration data from the Secretary of State’s Office shows older voters are slightly more likely to be Republicans, while young voters trend no party or Democrat.
To win Florida, Democrats have to do something they did four years ago and that’s win the vote on college campuses. Which explains why Bill Clinton made a last minute stop at Florida State University last Friday night.
But besides Clinton’s visit, political scientist from University of South Florida, Susan MacManus, says the Obama campaign has ignored other big universities and made a mistake on its over-reliance of social media to reach college students. “Facebook is private. Twitter is private. It’s entertainment. Too much politics is alienating and they’re very quick to de-friend someone who doesn’t”, says MacManus.
Which is exactly what we found at FSU.
“It’s not them. It’s people like typing for them and stuff. I don’t know”, says Zach White a college student.
We also met Lauren Wallace who voted four years ago, but isn’t voting this time. “I’m not into it. Not my scene, I guess. I don’t want to get involved”, says Wallace.
So after months of negative ads, who wins Florida could come down to how a generation that doesn’t watch TV votes or doesn’t vote.