Thinking Pink With Fit Approach

By: news Email
By: news Email

Thinking pink and taking names is best done in pretty shoes! That’s what Fit Approach is all about; an up-front healthy community that believes in the power of pink.

Founders Jamie and Alyse have become connected with people all over the country that share the same powerful personalities and aren’t afraid to “Sweat Pink” to get things done. Together they prove that strength and ambition can come in any package.

"To me, Sweat Pink is about finding your inner strength and going for it. Like, really going for it," said Jamie Walker, co-founder of Fit Approach. "It's about showing you can be strong and tough while also beautiful at the same time. It's the moments when you cross the finish line with pigtails in your hair and show everyone who judged you by your cover just how strong you are. It's about not taking life too seriously and having fun with it. Because, let's be honest -- the world always seems a little brighter when you add a little pink."

Jamie and cousin Alyse created a “Sweat Pink” Ambassadors program to continue the girl power fit conversation and spread the word all over the nation. With over 150 ambassadors (and growing!), they provide their Sweat Pink Ambassadors with a chance to involved in this powerful community. They are getting applications all over the world who are excited to be a part of the community purely out of the connection they feel.

“I SweatPink to set an example for all those girls (and women) who need a little extra push to find the time to move. Knowing that I am a part of a network of active women who are all working toward the same goal in inspiring and empowering. On a more personal level, every goal reached and every hurdle stumbled across is a victory for the whole group. By being a part of it you know there is a massive support network cheering for you” said Sweat Pink Ambassador, Eve Maidenberg,

Wearing their pink shoelaces and branded tanks these women proudly cross every finish line and love to share their stories on Fit Approach ( ). From athletes to soccer moms, the Sweat Pink community is a diverse community of strong women and men from all across the country. Jamie and Alyse believe that everyone is strong and should feel comfortable in their own skin. By empowering people to share their stories, challenges and victories, they are convinced it will help people reach goals, new victories, and overcome challenges. Sometimes all it takes is a little support and love! Plus, ask any SweatPink Ambassador and they'll tell you that they're convinced they run faster in pink shoelaces.

Watch out for these women, they’re out there taking over the world, one pink shoelace at a time!

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