Holiday Shopping Season Unofficially Gets Underway

There may be a new hot item this shopping season; gift cards! Friday was one of the biggest shopping days of the year. Some of the brave souls started to stand in line on Thanksgiving Thursday.

Olivia Ghafoerkhan, an early bird shopper, says, "My husband and I are doing Christmas shopping and getting a TV and a laptop."

Faryezken Ghafoerkhan, also an early bird shopper, says, "We saw some people outside so we decided to get in line because last year we missed out on the $500 laptop."

And after getting their specific electronics the couple picked up some extra gifts that are very general, but at the same time store specific.

Faryezken adds, "Some people are just very difficult to shop for so you just get them a gift card and let them pick out what they want."

Alright Santa, what's the hot commodity this year? Well, the kids want specific toys, but the adults and teens are asking for gift cards. mStudies show that 38 percent of consumers are asking for gift cards this year; that's up from 28 percent last year.

David Rogers, sales manager at Best Buy, says, "Every year it's more and more because it's an easy way to shop."

Kelly Williams, a gift card buyer, adds, "It's just the convenience of it."

Economy experts say that gift cards will replace apparel as the number one item on the wish lists.

In case you're wondering why the day after Thanksgiving is called “Black Friday,” final numbers are written in red, which means a loss or negative. If the final numbers are written in black, that means a profit.