Officials Hope Marketing, Tax Incentives Repair State's Image

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Economic officials are hoping marketing and expansion of tax incentives patch up Florida's image as a place to do business.

Enterprise Florida is the public-private partnership which leads statewide economic development efforts. It has drafted a $5 million request for marketing efforts to help repair Florida's hurricane-battered image if Gov. Jeb Bush calls lawmakers to Tallahassee for a special legislative session.

Enterprise Florida will also seek the expansion of tax incentives for businesses and the waiver of some requirements for the programs.

A survey conducted for the partnership shows that Florida's image as place to relocate or expand businesses has suffered among some executives who worry about the frequency of future hurricanes, more stringent building codes, higher insurance rates and increased construction costs from material shortages.