Old Fashioned Shopping, Part 2

Shopping in smaller stores is gradually falling by the wayside. Consumers tend to head to the shopping malls for the latest fashions. In part two of "Shopping the Old Fashioned Way," Eyewitness News reporter Lanetra Bennett finds an 80-year-old store that has managed to keep up with the times.

It’s another day of shopping, one that many small businesses don't get to see these days. Large retail stores are running mom and pop stores out of business, but Dean Faulkenberry says The Fair Store in Perry is here to stay.

Dean says, "Most people know that if you want a good quality pair of jeans, a good quality pair of shoes or boots or whatever it may be, this is where you come in this part of the country."

Faulkenberry manages the store with his father-in-law, Herbert Glickman, who's been working there most of his life.

Herbert says, "When I kicked off my diaper my daddy believed everybody should work. We didn't play ball, we didn't do this. We worked."

Glickman's father and uncle came to the country from Lithuania as teenagers.

February marks the 80th anniversary of The Fair Store. Ben and Morris Glickman first stepped foot in Perry in 1925. After 80 years The Fair Store prides itself on staying with the times. Shopping the old fashioned way doesn't have to mean looking old fashioned.

Dean says, "That's one of the beauties of small business is that we can react quickly to trends and fashions quicker than larger department stores, the mass marketers or the chain stores."

One woman has been shopping here for 40 years and is still a satisfied customer. Of course, it's not just about the product. The real experience of shopping the old fashioned way is about the people.

Dean says, “A lot of customers like to talk to the people in charge, talk to management, to be here knowing that we own the store, the family owns the store. There's a lot of appeal to that, as opposed to walking into any other store any where. You got a person there who really doesn't care too much whether you walk in, walk out. They don't really care, but we do."

Eighty-one-year-old Glickman says he's not worried about the future of the store. Faulkenberry says he hopes customers will help keep the small-town store around for another 80 years.