Aside from education, some feel it is a matter of combating a "drinking culture," a war that's being waged almost every week. But who's winning the battle over "campus cocktails?"
"When I was in college, most people drank beer or the long island iced tea. Now more people are drinking the flavored vodkas or flavored drinks, "says Robert Johnson, manager of Floyd's Music Store in Tallahassee.
Those flavored drinks, some say, are partly responsible for attracting a younger crowd of drinkers.
FSU junior Dan Shea feels there is much more to it.
"There is a big Greek life up here. There are a lot of apartments up here. The people that come up here are drinkers. They don't just become drinkers when they come here," says Shea.
On the issue of curbing on campus drinking, Chris Franzetti, director of FSU's chapter of Partnership for Alcohol Responsibility, says, "Do I think we are doing enough? It's probably never enough."
Franzetti is fighting the drinking culture head-on, one, with a Web site offering students several alternatives to drinking the weekend away. She's also calling into question flyers and ads offering attractive drink specials like in the "Campus Talk" magazine.
"You can see a weekly calendar of the club and bar schedule, and every night of the week it shows drink specials and where they are," adds Franzetti.
Charles Jaquet, owner of Floyd's music store, is also a PAR member. He's worked alongside local universities on tightening drink flyer policy.
"For example, you're not allowed to put drink specials on campus or pass them out during class. You can't put them on a moving car or put them on trees," adds Jaquet.
Students around campus say they've seen the effort.
"I've seen the DUI checkpoints. I've seen them advocating not to drink underage, and if you are, to drink responsibly," says FSU student Christina Vega.
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