New Marketing for Georgia Pecans

Georgia is one of the largest pecan producers in the U.S., now the state wants to market the nuts as a specialty product.

Candy Eubanks frequently visits South Georgia Pecan Company to purchase nuts to be shipped out to relatives in Virginia.

“They ask for the pecans so when we come home, we automatically know we have to make a trip here and pick up our pecans and take them back home. We get all different kinds,” explains Eubanks.

That's exactly what the Georgia Pecan Commission wants. Being that the state is one of the top producers of pecans in the nation, they now want to make it a specialty product, so when folks think of pecans, they have Georgia in mind. They are starting off with educating the retailers and consumers the proper storage method.

They hope their storage campaign will help separate them from their competitors, like Texas, which is the second largest producing state.

Because of the unique taste of Georgia pecans and its high oil content, which has great health benefits, the commission hopes one-day pecans will become one of Georgia’s trademarks.

The commission is matching a $25,000 grant from the U.S. Department of Agriculture to help create a high-quality Georgia pecan brand.