BONITA SPRINGS, Fla. (AP) -- The Florida Department of Citrus is in the final stages of negotiations on a roughly $1 million contract with comic book publisher Marvel Worldwide Inc. to create a new Captain Citrus character to market orange juice to pre-teens and teens.
Marvel will remake the current Captain Citrus -- which is essentially a life-sized representation of an orange -- into a buff superhero similar to his comic book and movie namesake.
Captain Citrus will transform from a gender neutral character to a male superhero.
Marvel will create and publish 1 million copies of a print comic book for free distribution to children.
The Citrus Department and Marvel hope to kick off the new Captain Citrus this fall in Times Square.