City of Tallahassee Announces $2 million getBlue Pledge Drive

By: Charlene Cristobal
February 10, 2016

TALLAHASSEE, Fla. -- Early Wednesday morning, City of Tallahassee officials continued their push to recruit airliner jetBlue's direct service from the Tallahassee International Airport to Fort Lauderdale International Airport.

The pledge campaign wants to secure non-binding pledges to pre-board $2 million worth of ticket sales before the end of February. In a soft launch last week, the campaign has already gotten more than $320,000 in ticket pledges. Officials hope to exceed the current $2 million goal.

"We can show market interest to the airline and hopefully bring them here," says City Commissioner, Scott Maddox. "We need to get to 2 million to be able to show them the market is here. If they bring their airlines and low fares to Tallahassee -- we'll fly the plane."

Florida State University made a surprise pledge of $1 million to the campaign at the launch. Officials then upped the pledge amount from $1 million to $2 million.

"Tallahassee serves more than 650,000 people within a 90-minute drive of the state capital, and yet more than 50% of our population drives to other cities to catch flights," says Chair of the Tallahassee Chamber of Commerce, Kathy Bell. "Direct service to Fort Lauderdale would offer residents and the business community convenient access to destinations such as South Florida, New York and Washington, D.C."

If you'd like more information, or to make your pledge, visit www.getbluetallahassee.com.



 
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