FAMU President Responds to 10 for 10 Challenge

By: Alicia Turner; Lanetra Bennett Email
By: Alicia Turner; Lanetra Bennett Email
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August 30, 2014 News Release: Florida A&M University
September 5, 2014

TALLAHASSEE, Fla. -- FAMU President has issued the following statement regarding the FAMU 10 for 10 Challenge:

Dear Rattlers and Friends:

During this past week, I have been overwhelmed and elated by the outpouring of support for the “10 for $10 Challenge” from alumni and other supporters of Florida Agricultural and Mechanical University around the country. As we kickoff the new academic year, it is such a wonderful experience to see our base—those who have benefited most from what FAMU has to offer—giving generously to the University.

As of September 4, 2014, we have raised $82,206 from 2,437 individual
contributors. It is my hope you will encourage others to join the #FAMU10for10 Challenge and help us break records as we strive to have at least 5,000 donors contribute more than $250,000 by October 3, 2014—FAMU’s 127th birthday, and the day I will be officially installed as the University’s 11th president. If it sounds challenging, it is, but I know it is possible because there are none more committed to an institution than FAMU’s alumni and friends.

Join me as we celebrate the innovation of FAMU alumna, Cecka Rose Green, who took action on impulse to speak truth to power on behalf of our beloved university. Her determination and courage demonstrate how the leadership of ONE can be all it takes to move hearts and minds for the greater good. Mrs. Green is one, but I am confident there are thousands who yet “stand and wait.” We need more action-driven supporters like YOU, who took her challenge and made it your own. Thank you for showing Rattler tenacity that never gives up!

“It is a New Season at FAMU,” and you have helped start my tenure with a movement that will change lives for the better. My presidency represents a new chapter in the long and glorious history of this institution. This new chapter begins with a narrative that, to be truly successful, needs the united efforts of the entire FAMU community to affirm the University’s future. We are focused on “Building a Brand that Matters in the 21st Century and Beyond.” Keeping this in mind, there is no better way to celebrate this important moment in our history than to have all Rattlers join together and help continue FAMU’s rich legacy with the overarching goal of raising funds and awareness to support scholarships and other key institutional priorities.

“The Rattlers will strike, and strike and strike again” is more than a victory chant. It is a call to action. It is a call to dreamers. We must dream big for FAMU. Our future depends on it; our students deserve it!

Strikingly,
Elmira Mangum, Ph.D.
University President


By: Lanetra Bennett
September 3, 2014

Tallahassee, FL - FAMU's football coaches have accepted the "FAMU 10 for 10" Challenge.

Head coach Earl Holmes and his staff handed over their $10 bills Wednesday morning.

The "FAMU 10 for 10" Challenge encourages alumni and supporters to donate ten dollars to the university, then challenge ten more people to do the same.

The football coaches are slating their donations to go toward Women's Athletics. Coach Holmes says, "We're all family and we understand that we have to take care of the Orange and Green. That's what it's all about. Florida A&M is taking care of us and we're going to take care of it."

FAMU alum, Cecka Rose Green, started the "10 for 10" challenge last week, and has raised $61,000 since going viral.

To donate, go to http://www.famu.edu/index.cfm?UniversityAdvancement&10for10Challenge.

Post a video or a message after donating and use #famu10for10 and #viralvenom.


By: Lanetra Bennett
September 2, 2014

Tallahassee, FL - Just like the ice bucket challenge, the "FAMU 10 for 10" Challenge has been taking social media by storm.

Instead of pouring water on their heads, a FAMU alum is asking for an out-pour of donations; and in just one week, the challenge has raised nearly $60,000.

After posting videos on social media, Tallahassee resident Cecka Rose Green says one of two things could happen: "Either it could completely flop and I would remove the video from Facebook, or it could take off and go viral."

That's what the "FAMU 10 for 10" Challenge did. It took off and went viral.

Green, a FAMU alum, started the challenge, which asks alumni to donate $10 to the university, then call out ten people to do the same.

The goal was to raise $10,000 by the end of Labor Day. The tally actually reached almost 58,000 within one week. Green says, "All those $10's add up."

She goes on to say, "If we reach $500,000, that is a significant amount for our university and can mean the difference between students staying in school and going home. It can mean the difference between the way our athletic teams are viewed in the future and the way that they're viewed now."

Khalah Rasheed graduated from FAMU this summer and is now a graduate student. She loves the idea of the challenge. She says, "They've done so much for me as far as educating me and giving me a quality education. So, the least that we can do as alumni is give back and help build up our university."

Thomas Haynes, Ph.D. with the vice president of University Advancement says the "FAMU 10 for $10" will be a spring board for future campaigns. He says, "We've expanded the number of vehicles and types of vehicles we will use. I think you're going to see more and more social media become a part of what we do and how we do it."

The new goal is to raise $100,000 by homecoming in October and then one million dollars by May.

To accept the challenge, go to http://www.famu.edu/index.cfm?UniversityAdvancement&10for10Challenge.

Green is also asking that those who donate to post a video and/or message on social media using #famu10for10 and #viralvenom.

She says, "One of the things that we learn is that universities that are supported by their alums, not only in their words and deeds, but also in their finances and in their money, are the universities that make a difference. They're the ones that stay around, they're sustained, they have a voice in corporate America when asking for those dollars."

Update
September 2, 2014

TALLAHASSEE, Fla. -- The FAMU Foundation has announced the current totals for the ongoing FAMU 10 for 10 Challenge.

Founder Cecka Rose Green said that 1,935 donors have contributed a total of $57,711.81, exceeding the goal of raising $50,000 by the end of Labor Day weekend.

"I am so overwhelmed by the great response," Green said.

The campaign isn't over yet, though. The 10 for 10 Challenge is nearing the start of its second phase, leading up to FAMU's October homecoming.


Alicia Turner
August 30, 2014 5:24 pm

The ice bucket challenge is making headlines nationwide all while raising awareness and money for ALS.
But alumni at Florida A&M University have decided to take on a new challenge.

It's called the FAMU 10 for 10.
It was started by alumna Cecka Rose Green. Green says the object is for one person to donate at least $10 and then challenge 10 other alumni to do the same thing.
Green posted the video on Tuesday.
In just four days the FAMU foundation reported more than $40 thousand had been donated to the school.

Green explained, "I bleed orange and green. My family is a FAMU family, and to know that I could post this video and call out fellow “famuans” and they answered the call, and are continuing to answer the call, from one video it's literally overwhelming and warms my heart."

Green said the goal is to reach $50 thousand by the end of the Labor Day weekend.

http://www.famu.edu/index.cfm?UniversityAdvancement&10for10Challenge


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