News Release: FDOT
July 30, 2014
Miami, Fla. — In an ongoing effort to keep the DRIVE IT HOME . . . KEEP OUR PARADISE LITTER-FREESM, campaign at the top of mind for motorists, the Florida Department of Transportation (FDOT) has created the "Man vs. Litter Challenge."
The "Man vs. Litter Challenge" is a social media contest created by college students. It is a fun and innovative way to help raise awareness on the importance of the litter prevention education media campaign initiative and will help increase community support and local involvement.
"We are delighted to be a part of the litter prevention education team," says Aniqua Hendricks, a freshman of Florida State University. “Our goal is to involve more students from around the state and keep our paradise litter-free."
Participants of the DRIVE IT HOME CHALLENGE will do the following:
1. Follow @CleanFLroads on Instagram.
2. Take a photo of the litter on our state’s roadsides and take a photo of the person(s) picking up the litter and placing it in the trash can or bin. Photos can include selfies or a group shot.
3. Submit the photos to the campaign via email (info@CleanFLroads.com); or via Instagram posting (@CleanFLroads) and hashtag it with #driveithome.
Photos will be posted on the campaign’s social media sites. The most creative along with likes at the end of each month will be the winner. The winner will receive a gift card to their choice of either Chipotle, Subway or Jamba Juice.
"We know how important it is for our age group to become aware of roadside litter," says Jimmy Mentor, who will be attending the School of Audio Engineering this fall. "Our Man vs. Litter Challenge is one tool we have put into place to get the message out in a dynamic way."
The state’s official Roadside Litter Prevention Education (RLPE) Media Campaign aims to reduce the incidence of littering on Florida highways, promote pride in the beauty of Florida’s landscapes and educate Florida motorists about the dangers and hazards of roadside litter. This new campaign was officially unveiled in the State Capitol Courtyard with a host of athletes and partners in Tallahassee in April.