Updated by: Joe Hellriegel
March 12, 2014, 6pm
It's Florida Tourism Day at the Capitol.
Last year, almost 95 million people visited Florida, which was a record. This year, Visit Florida is trying to set another record with a goal of 100 million people.
By: Emily Johnson
March 12, 2014, 5pm
Lobbyists and tourism groups from around the state are celebrating the annual "Florida Tourism Day".
The event brought in various tourism and hospitality leaders to Tallahassee.
The day started with the tourism groups and hospitality leaders discussing the importance of the Florida Tourism industry. The Tourism industry is Florida's #1 industry, representing $76.1 billion.