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Mountain Dew Latest To Drop Controversial Ingredient

By: Associated Press News Email
By: Associated Press News Email

News Release: Associated Press News

By CANDICE CHOI

NEW YORK (AP) -- PepsiCo has joined Coca-Cola in saying it's working to remove a controversial ingredient from all its drinks, including Mountain Dew.

The company had announced last year that it was removing the ingredient from Gatorade. Then on Monday, Coca-Cola said it is dropping the ingredient from all its drinks, including Powerade.

Brominated vegetable oil was the target of petitions by a Mississippi teenager who wanted it out of Gatorade and Powerade. The petition noted that the ingredient has been patented as a flame retardant and isn't approved for use in Japan and the European Union.

Coca-Cola and PepsiCo have stood by the safety of the ingredient, which is used to distribute flavors more evenly in fruit-flavored drinks. But their decisions reflect the pressure companies are facing as over the ingredients they use.


News Release: Associated Press News

By CANDICE CHOI

NEW YORK (AP) -- Coca-Cola says it will drop a controversial ingredient from a variety of its drinks, not just Powerade.

The Atlanta-based company says brominated vegetable oil is still being used in some flavors of Fanta and Fresca, as well as several citrus-flavored fountain drinks.

The ingredient -- which Coca-Cola says prevents certain ingredients from separating -- had been the target of a petition by a Mississippi teenager. The ingredient will be replaced with others that fill the same function.

The Associated Press reported Sunday that Coca-Cola is dropping BVO from Powerade, following a similar move by PepsiCo's Gatorade last year.

Although companies stand by the safety of BVO, they say such changes are in response to customer feedback. Several companies have changed recipes as people look for foods they feel are natural.


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