News Release: United Way of the Big Bend
And the Emmy® Award goes to...
The United Way of the Big Bend "Elect United" PSA series!
The United Way of the Big Bend was honored with a coveted Emmy® Award for the Elect United television public service announcement (PSA) series from the 2012 campaign. Sachs Media Group worked to conceptualize, script and produce three edgy, creative TV PSAs featuring on-camera talent, Troy Kinsey, capitol reporter for Bay News 9. The spots centered around the theme "Elect Apathy, the alternative to the United Way," employing reverse psychology in the style of political spots. They were designed to catch viewers off guard with a unique message, encouraging them to remain apathetic about our community's problems and do nothing to help. Those PSA spots supplemented three different PSAs that touted the positive effects UWBB has on communities.