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Valentine's Day By The Numbers

By: CBS News Email
By: CBS News Email

CBS Web Copy

And now a look at Valentine's Day . . . by the numbers.

Almost 60 percent of us plan to celebrate Valentine's Day this year, according to the National Retail Federation.

We're projected to spend a total of $18.6 billion on cards and gifts this year -- $10.5 billion of that for our Significant Other, and nearly $3.8 billion for other family members . . . even $815 million on our PETS.

All in all, the average shopper will spend more than $130. That's up from last year.

Fifty-one percent of us plan to give candy . . . while 36.6 percent are giving flowers.

And even though only 19.7 percent are giving jewelry, that still adds up to $4.4 billion worth of baubles.

54.7 percent of us are willing to spring for at least a card for their true love.

As for where people are buying their Valentine gifts? More than 39 percent of us will be shopping at discount stores, while 26.3 percent expect to do their gift-giving online.

Roses are red,

Violets are blue,

I'd go shopping if I were you!

© 2013 CBS Interactive Inc. All Rights Reserved.


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