Governor Sonny Perdue visited south Georgia Friday, kicking off an anti-litter campaign he hopes will help keep the Peach State clean.
It's called "Litter, it costs you."
The phrase will be splashed on Pepsi trucks, trash cans and displayed at Wild Adventures Theme Park.
The governor hopes the slogan sticks and reminds residents to clean up, throw out and pick up.
"When tourism is as important to a state as it is in Georgia, obviously we want to make a good impression. we wouldn't want to invite people into our homes and to be messy, we'd clean up for them to come," said Perdue.