Business | WCTV Eyewitness News: Tallahassee, Thomasville, Valdosta

You Don't Know Quack About the Zimmerman Agency

By: Amy Long
By: Amy Long

Carrie and Curtis Zimmerman founded the Zimmerman agency 24 years ago.

"The thought process was someday we'll have you know, four or five employees. We'll have a great story to tell, we'll raise a family, and now we've got 154 employees," says Curtis Zimmerman.

Far exceeding expectations, Zimmerman recently brought home the number one position as largest public relations firm within an advertising agency. With national and international clients like Aflac, Firehouse Subs, Party City, and Club Med, Zimmerman's Z-team's ability to think outside of the box and attract consumers is like no other.

"These major brands are coming to Tallahassee when usually they leave a New York firm," says Carrie Zimmerman.

Account Manager Erin Burns says, "One day I'm with an Indy car legend escorting him around the nation getting an interview for him. The next day maybe I'll be in New York City on the CBS Early Show with cowboys and pink chaps. No two days are the same."

Vice President Kerry Anne Watson says, "It's been very, very cool to work with Regis and Kelly and Conan O'Brien himself and Anderson Cooper."

Zimmerman is another name to drop, being the only firm in the top five not located in New York City.

"We work 100 times harder because of that. We can't rest on our laurels. We have to earn their respect every day," says Carrie Zimmerman.

So, if you're reading a nationally-recognized newspaper or your favorite magazine, chances are you've seen one of the Zimmerman Agency's clients.

With national clients including Party City, Cooper Tire, Vision Airlines, Club Med and many more, total overall agency billings exceed 150 million dollars.


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