A bright pink plane took flight this weekend to promote breast cancer awareness in the Australian outback.
That plane is one of QantasLink's new 72-seat Q400s and was officially unveiled at the Qantas Jet Base in Sydney.
The aim of the pink Bombardier Q400 aeroplane is to promote breast cancer prevention and fundraise for breast cancer research.
Speaking at the launch, Chair of National Breast Cancer Foundation (NBCF) Roslyn Kelly said that the ultimate goal of the NBCF was to raise enough money to fund a cure for breast cancer.
Kelly says, "I am alive today because I got early detection and the mission I've had since I became chair is to spread the word everywhere in Australia."
Recent research has shown that awareness of breast cancer treatment and prevention options in regional Australia is significantly lower than in urban areas.
Part of the pink plane's mission is to transport 'ambassadors' to breast cancer awareness days in the bush.
QantasLink will also donate 1 US dollar for every passenger traveling on its services in October to the NBCF.
For more on how you can contribute to Breast Cancer Awareness click the link below.