DES MOINES, Iowa (Dow Jones/AP) - In a move that could ignite a fast-food discounting war, Burger King plans to test a $1 double cheeseburger that would challenge one of McDonald's best-selling items.
The nation's Number 2 hamburger chain, Miami-based Burger King says it will feature a larger double cheeseburger than McDonald's at a heavily discounted rate in three unnamed U.S. markets early next year.
Burger King restaurants now typically charge well over $2 for that sandwich. At times the price is just a few cents less than the brand's flagship Whopper.
At most Burger Kings, a single-patty Junior Whopper is the lone hamburger now on the Value Menu.
McDonald's double cheeseburger has headlined the fast-food giant's dollar menu for years and is considered a key attraction.