Florida Burger Wars

DES MOINES, Iowa (Dow Jones/AP) - In a move that could ignite a fast-food discounting war, Burger King plans to test a $1 double cheeseburger that would challenge one of McDonald's best-selling items.

The nation's Number 2 hamburger chain, Miami-based Burger King says it will feature a larger double cheeseburger than McDonald's at a heavily discounted rate in three unnamed U.S. markets early next year.

Burger King restaurants now typically charge well over $2 for that sandwich. At times the price is just a few cents less than the brand's flagship Whopper.

At most Burger Kings, a single-patty Junior Whopper is the lone hamburger now on the Value Menu.

McDonald's double cheeseburger has headlined the fast-food giant's dollar menu for years and is considered a key attraction.

You must be logged in to post comments.

Password (case sensitive):
Remember Me:
WCTV 1801 Halstead Blvd. Tallahassee, FL 32309
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 11669146 - wctv.tv/a?a=11669146
Gray Television, Inc.