Winter Theme Park Planned for Dallas Area

By: edited by Marguerite Jordan Email
By: edited by Marguerite Jordan Email

April 26

Development plans are in the works and a team of professionals have been selected, now Bearfire Group L.L.C.continues to raise capital for the $375 million winter-themed entertainment venue the firm plans to build within the Dallas-Fort Worth Metroplex

Bearfire Group has assembled a team of industry professionals to design and build the Coolzone Winterplex an entertainment platform with family and extreme sports making it the world's first year-round, indoor/outdoor winter sports theme park.

In addition to teaming with industry leaders, the project has garnered support from Metroplex resident and former U.S. Congressman Dick Armey with the aim of increasing tourism and revenue for the city.

In addition to contracting the services of theme park designers and a successful park operator, Coolzone Winterplex is in the process of raising capital for the project. Armey will help in identifying and locating potential equity investors in the project as well as acting as an advisor to the company.

Dallas-Fort Worth media outlets reported Friday that one potential site being eyed is the former Intel Corp. land at Alliance in Fort Worth. Alliance is a 17,000-acre mixed use master planned development with a large intermodal hub along Insterstate 35. The 527-acre site, located at the intersection of Eagle Parkway and Interstate 35W, was abandoned in 2000. The plans had been for a $1.3 billion semiconductor plant in 1998.

Resembling an alpine skiing village and featuring first-rate hotel accommodations, fine dining and retail stores, the Coolzone Winterplex’s main attraction will feature a 20-story outdoor ski and snowboard mountain which will be surfaced with Briton Engineering Developments’ Snowflex surface system that mimics real packed powder and provides qualities and conditions like those of mountain snow. The mountain will be complete with chair lifts, a snowboard park with competition half pipe, toboggans and snow tubing. In addition to catering to extreme sports enthusiasts, the park will also feature activities for the entire family including two ice rinks, an outdoor ice trail, a winter wonderland for children with snow, an outdoor concert venue, rock climbing and rides. The project calls for more than 60 acres of attractions.

Bearfire Group is also in discussions with a major motion picture studio to use their intellectual property to theme a portion of the park. By populating the park environment with identifiable characters, the Coolzone Winterplex will attract families as well as sports enthusiasts. The intellectual property will be highlighted by rides and entertainment. Additional family attractions include educational components and an opportunity to play in the park’s Winter Wonderland.

The park will be situated in the Metroplex to capitalize on the area's high rates of tourism originating from all parts of the United States and overseas. Visitors from Texas are prevalent at many ski resorts within the Rockies and Wasatch mountain ranges and the new Texas theme park anticipates attendance levels between 1.6 and 2 million visitors per year, according to Briton Engineering. The park is scheduled for completion in late 2008.

“Bearfire Resort is an unprecedented project that will be a wonderful complement to an already booming part of our great city,” Fort Worth Mayor Mike Moncrief told CPN. “We are very proud of what we’ve accomplished in north Fort Worth. The Alliance developments have far exceeded our expectations, the Texas Motor Speedway has been a terrific success, and Cabela’s was another significant win for Fort Worth. If constructed, Bearfire Resort will be yet another outstanding entertainment venue for Fort Worth residents and visitors.”

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