This week Regal Entertainment Group is greatly expanding its pilot program, which puts in the hands of frequent customers.
The cell phone sized transmitters () have four buttons: "picture," "sound," "piracy" and "other disturbance." When pressed, the buttons activate a silent alert that informs the theater staff of a problem.
The program was launched last year in 13 Regal locations and has been so successful in improving customer behavior inside of theaters that it is now being deployed to a total of 114 locations.
In the original program, tattletale customers were awarded a free bag of popcorn for their work as double agents, though there's no word from Regal if that will still be the case. We're in love with this program.
With people talking, cell phones ringing, babies crying and those idiots who think yelling at the actors could actually alter the course of the film's plot, the annoyances at the average theater-going-experience have become unbearable.
Now if only there were a button for "This movie is garbage, I want my $10 back.”