Heat soaring in off-court business moves as well

By: Associated Press Email
By: Associated Press Email

MIAMI (AP) --
The new Miami Heat combination of LeBron James, Dwyane Wade and Chris Bosh is already making a mark, at least in
the business sense.

The waiting list for Heat season tickets is growing rapidly,
with fans willing to pay a nonrefundable $100 fee to join. The NBA
says the trio currently has three of the five best-selling jerseys.
Businesses all over South Florida are trying to cash in, with
everything from a LeBron Burger to a "Heat Suite" replete with a
Ferrari rental now available in basketball-themed packages.

By 2016, some estimate their collective financial impact on
South Florida could exceed $1 billion, not even taking into account the $329 million in playing contracts they have with Miami.


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