JACKSON, Tenn. 10-15-11
Herman Cain's improbable campaign for the presidency is all about momentum right now.
He's riding the wave of recent polls that have catapulted him from an also-ran in the Republican race to the elite top tier.
There are many reasons his bid could fade as quickly as it rose.
He acknowledged Friday that he will trail former Massachusetts Gov.
Mitt Romney and Texas Gov. Rick Perry significantly in fund raising.
Cain has never held elected office and could wilt under the rigors of the campaign and its withering scrutiny.
Cain's moment is right now, and the former Godfather's pizza chief executive is marketing himself with practiced skill, banking on his charisma and the notion that the messenger is as important as the message.
His everyman image is resonating.
Viewers with disabilities can get assistance accessing this station's FCC Public Inspection File by contacting the station with the information listed below. Questions or concerns relating to the accessibility of the FCC's online public file system should be directed to the FCC at 888-225-5322, 888-835-5322 (TTY), or firstname.lastname@example.org.