First Beer Boldly Goes Into Space

By: Jeanne Moos Email
By: Jeanne Moos Email

12/02/2011 --

It's one of those stories you'd like to believe: A beer goes boldly where no beer has gone before. But was it the first beer in space or a hot air viral marketing hoax?

Forget 99 bottles of beer on the wall. How about one can of beer in space?

Danny Burns and Rich Toma claim they attached a beer to a weather balloon.

The two say they saw YouTube videos of people sending lame stuff up to space, like an iPhone.

The guys say they contacted the makers of Natty Light.

Natty Light is not known for being, shall we say, out of this world.

Beer advocate website gives it a D-minus. Reviews range from "this is a great beer for the money" to "perfect to clean your toilet with."

Danny and rich say they packed a can of natty into a Styrofoam cooler along with a camera, positioning it to shoot the journey with an empty can of beer on the outside as a decoration.

Next come the lovely images of the beer going up, up, and away, above the clouds to 90-thousand feet, the Nattmosphere, pithy little subtitles and music added.

However, there have been critics.

The date when the guys say the launch took place is wrong, Anheuser Busch now admits.

Further opening a can of worms, we believe at least one of the guys has a marketing company and may have done some event planning for Anheuser Busch a few years back.

Anheuser Busch says that the video is real, not computer-generated, and that Danny and Rich approached the company to do this and were not paid.


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