Yahoo Takes Big Leap with $1.1B Deal for Tumblr

By: Associated Press Email
By: Associated Press Email

Associated Press Release

SAN FRANCISCO (AP) -- Yahoo is buying online blogging forum Tumblr for $1.1 billion as CEO Marissa Mayer tries to rejuvenate an Internet icon that had fallen behind the times.

The deal announced Monday represents Mayer's boldest move yet since she left Google 10 months ago to lead Yahoo's latest comeback attempt. It marks Yahoo's most expensive acquisition since the Sunnyvale, Calif., company bought Overture for $1.3 billion a decade ago.

Tumblr now figures to play a pivotal role in Mayer's attempt to reshape Yahoo Inc.

Mayer is betting that Tumblr, a 6-year-old service started by high school dropout David Karp, will provide Yahoo with a hook to reel in more traffic and advertisers on smartphones and tablets.

The companies say Tumblr will remain independently operated and Karp will stay CEO.


Comments are posted from viewers like you and do not always reflect the views of this station.
powered by Disqus
WCTV 1801 Halstead Blvd. Tallahassee, FL 32309
Gray Television, Inc. - Copyright © 2002-2014 - Designed by Gray Digital Media - Powered by Clickability 208137321 - wctv.tv/a?a=208137321