Cash Mob Hits Gaines Street

By: Mike Springer Email
By: Mike Springer Email

Tallahassee, Fl -June 23, 2012-

A cash mob hit Gaines Street Saturday 6-23-12 .

The influx of cash and shoppers is a move the City and business owners hope revitalizes this struggling corridor.

As a bus full of shoppers unloads on Gaines Street, shop owners are hoping they unload some cash onto them.

Gaines Street is undergoing a nearly $6 million dollar revitalization.

But construction is detouring traffic and shoppers away from businesses.

Normally, shoppers would by pass by the business on Gaines Street because of the construction.

But with the Cash Mob, it gave shoppers a reason to stop by and businesses a chance to cash in.

"I normally, I just drive straight down Gaines Street and I see the stores and I never stop in," says shopper Kristina Tutton.

It's a trend the City wants to change. So it put together a 'Cash Mob'.
A 'Cash Mob' encourages people to converge onto local businesses en masses, shopping and spending at those stores in order to boost their bottom line.

"We want to reintroduce them to the stores. We want to bring in a nice little chunk of change with an infuse of shoppers," says Lizzy Kelly , City of Tallahassee Spokeswoman.

Shop owners like Jeremy Matlow say they've already begun to see a chunk of that change.

"Since the construction has finished, our sales have probably doubled already," says Matlow, owner of the Olde Fields Clothing Company.

Matlow says the wider sidewalks and newer street lights along with the 'Cash Mob' are attracting more customers like Kyle Barber who's come to shop on Gaines Street for the first time.

"I think it's a great idea to get people out in the community, support local businesses," says Barber.

The City says the 'Gaines Street Project' should be complete by the end of 2012.

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