FAMU Board Approves Funds to Battle Negative Image

By: Eyewitness News Email
By: Eyewitness News Email

Tallahassee, Florida - June 27, 2012 -

FAMU's trustees have approved a big financial boost for the university's communications team. With all the negative press surrounding the hazing death of Robert Champion, the school is hoping to start talking more about the positive things at the university.

The Marketing and Communications Plan includes seven strategies. The Communications Director says it was put together by the communications department and reviewed by the outside P.R. firm, D.K.C.

The Board of Trustees approved the plan after a lengthy discussion during a conference call meeting this morning. Trustees approved one million dollars to be allocated to the Marketing and Communications Plan. The original budget amount was $840,000.

Most of the trustees say they agree with spending money to help improve the brand of FAMU, but, some expressed concerns of how to get it done. The marketing plan includes magazines, broadcasts, social media, and an anti-hazing community service component. Administrators say this will be a public relations campaign that will highlight FAMU's achievements, academic excellence, among other positive things.

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