FAMU’s Office of Communications Launches “A Day in the Life”

By: FAMU Press Release
By: FAMU Press Release

Tallahassee, FL - Florida A&M University (FAMU) Office of Communication Social Media Unit has developed a new program, “A Day in the Life…” which will chronicle the average day of scholars, athletes, student leaders, band members and many others.

“‘The Day in the Life’ program will highlight our strong student body giving our stakeholders an inside look into the events, achievements and activities occurring at FAMU through these very personal narratives,” said Sharon P. Saunders, FAMU’s chief communications officer. “Through Facebook, we receive instant feedback from our constituents, giving us an opportunity to gauge how they feel about our communications effort. We want to share as many positive messages as possible because FAMU has much to offer and it is our responsibility to tell our story. ‘The Day in the Life’ is just another vehicle we are using to generate positive buzz about FAMU.”

The weekly series, which will appear on the university’s Facebook, Twitter and YouTube pages, kicks off Oct. 18. The inaugural five-minute videos will feature:

• Ralph Jones, a 16-year-old freshman;
• Kindall Johnson, 2010-2011 Miss FAMU; and
• Anthony “T.J.” Lawrence, Rattler football wide receiver.

Social media is an interactive way for individuals to communicate through videos, blogs, pictures and messaging. Facebook is the largest social media website with more than 500 million active users. The popular website was recently sensationalized in the movie “Social Network,” which has been the No. 1 film in the United Stated for two consecutive weekends.

“Social media is a necessity when it comes to keeping our public updated on the events that are taking place around campus,” said Stephanie Lambert, FAMU’s information communications specialist. “Our Facebook fans range from the age of 13 to over 55 so there are so many demographics that we can reach just on this one site. We have provided our viewers with video footage from backstage at the ESPY’s post-show where the Marching ‘100’ performed to photographs of the renovations of numerous campus buildings. These sites are a great place for generations of people to come together for their one common love — Florida A&M University.”

FAMU’s official Facebook page, initiated in May 2008, has more than 21,000 users, making it the largest Facebook following for any historically black college or university. The page features up-to-date news on the institution; photo galleries showcasing campus activities, alumni and student achievements; and promotional videos.

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