Fugate: Hurricane Warnings Can Now Come by Cell Phone

By: David Royse, The News Service of Florida
By: David Royse, The News Service of Florida

THE CAPITAL, TALLAHASSEE, May 31, 2012 -

David Royse, The News Service of Florida

As the 2012 hurricane season begins on Friday – with two named storms already in the books – emergency managers have a new way to warn many Americans about looming storms. The ubiquitous cell phone is now a link to evacuation and other emergency information, Federal Emergency Management Agency Director Craig Fugate said Wednesday.

Fugate said that emergency managers will continue to use traditional media, particularly television and radio, to alert people to danger, but plugged the new system now available to most smart phone users that will push geographic-specific cautions to customers in the event of a crisis.

"We're now able to broadcast to cell phones, that's been a huge evolution," Fugate said during a White House briefing Wednesday. "They'll be able to get information in a push system … we have implemented the technology nationwide to begin pushing information to cell phones."

Fugate, the former director of emergency management in Florida whose tenure in that job included the monster hurricane seasons of 2004 and 2005, also reminded Americans to make sure they have a cell phone charger, particularly a car charger, as part of their emergency supply kit. While landlines are usually fairly reliable, so many people rely on mobile phones now, Fugate noted, and many people who haven't been through a hurricane recently may not remember to make sure they have a charger, particularly a car charger so they can charge their phone if the power is out.

The Federal Communications Commission announced earlier this year that the PLAN system, or the Personal Localized Alerting Network, also known as CMAS, or the Commercial Mobile Alert System, now allows emergency officials to send targeted alerts to specific areas through cell towers to users near that tower.

The system could be used for any imminent threat, not just dangerous weather, including terrorist attacks or criminal activity alerts. Because it is based on nearby cell towers, only people in an area in danger would get an alert. For example, a customer in Miami who is visiting Tampa would get alerts about Tampa while there, not about Miami.

Participation by cell phone users is automatic if their carrier participates, meaning they don't have to do anything to sign up.

The alerts come into the phone and will appear similar to a text message, though the actual technology is different to prevent a slowing of the messages in congested areas. The customer won't be charged for receiving the messages.

Wireless phone companies were required to enable phones to accept the messages in early April, though their participation in the system is voluntary. The alerts are only those involving imminent threats to safety, alerts issued by the president or Amber Alerts.

FEMA also has a separate service whereby cell phone users can text their zip code to FEMA and get a message back with nearby shelter locations.


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  • by Anonymous on Jun 1, 2012 at 03:30 AM
    This is meant for all those helpless people that bought I-Pads. There’s an app for that.
  • by Amazed Location: Florida on May 31, 2012 at 02:52 PM
    This seems like a good idea but you can bet with all the warnings there will be stupid people ignoring them. People will know for days there is a storm brewing and you will see them on the news playing in the surf, taking the boat out, deciding to stay in a coastal house, driving through water and onto a washed out bridge or anything else that would be stupiud to do and putting peoples life at risk rescuing them. Im not saying we shouldnt warn people im saying if we do and they do stupid things - dont rescue them and let the problem with stupidity sort itself out.
  • by Ashen-Shugar Location: Tallahassee on May 31, 2012 at 09:24 AM
    This is about the stupidest thing I've heard of. How can you NOT know a tropical system is heading your way? They are hundreds of miles in diameter, seen from space and mapped out by two to three dozen meteorological models. We generally know where and when one of these storms is gonna land. Now if they are doing this text thing with tornadoes, then good. You can't really predict those days/weeks in advance.
    • reply
      by Anon on May 31, 2012 at 10:35 AM in reply to Ashen-Shugar
      For some people, Tropical Storms like Beryl DO come out of no-where. I was away visiting family in another state and had no idea that I was coming home to a potential weather situation.
      • reply
        by Tom on May 31, 2012 at 04:08 PM in reply to Anon
        Wow! Attention must be pretty expensive.
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