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[UPDATE] Local Business Saturday Kicks Off This Weekend in Tallahassee

By: Lanetra Bennett; Press Release Email
By: Lanetra Bennett; Press Release Email

Updated 2-10 6:41pm

PRESS RELEASE:

February 10, 2011
Economic Development Initiative Encourages Consumers to Shop Local; Local Businesses Offer Special Deals on Feb. 12th - In an effort to rejuvenate our local economy and in preparation for the next Local Business Saturday on Feb. 12, Tallahassee Mayor John Marks, in collaboration with local business leaders, announced today the launch of the Local Business Saturday website, www.LocalBusinessSaturday.com.

"The Local Business Saturday website can strengthen our local economy by increasing public awareness of the value of shopping locally," said Mayor Marks. "Shoppers can visit the site to find the latest deals offered by our local business community, but even more importantly, shopping at these businesses can create jobs in Tallahassee and is an investment in our schools and overall quality of life."

Studies have shown that for every $100 spent at a local business, an average of $68 remains in the local economy. And for every year over the past decade, 60% to 80% of all new jobs were created by small businesses.

A locally owned website design company, Netphiles Inc., developed the website and will maintain it for one year, without any cost to the City of Tallahassee or to local businesses.

"We are very proud to do our part for Tallahassee's business community by providing in-kind website services to Local Business Saturday," said Mahwash Mahmood, President of Netphiles Inc. "The new website is a showcase for local businesses and a place where Tallahassee residents can find some great deals."

Local Business Saturday is a collaborative effort by Tallahassee Mayor John Marks and the City of Tallahassee, Greater Tallahassee Chamber of Commerce, Tallahassee-Leon Economic Development Council, Capital City Chamber of Commerce, Locally Owned Tallahassee, Market District Tallahassee, and local businesses. This initiative, which has designated every second Saturday of the month in 2011 as a Local Business Saturday, includes a targeted marketing campaign encouraging consumers to shop at locally-owned and locally-operated businesses for cost-saving deals. The next Local Business Saturday is February 12th.

"Local Business Saturday is a great innovation that will stimulate the local economy and motivate citizens to do most, if not all, of their shopping right here in Tallahassee", said Pam Ridley, owner of Sentry Self Service Storage, a local business.

For more information and a list of local businesses participating in the Local Business Saturday, please visit www.LocalBusinessSaturday.com. If you own a local business and would like to participate, please contact Max Stout in the Mayor's office by email or by calling 891-2000.

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Updated 1-15 6:00pm

Tallahassee's Mayor John Mark's is kicking off a new initiative to remind folks in our area to shop locally.

The new initiative, Local Business Saturday, urges everyone to keep their money in Tallahassee. The second Saturday of every month will be local business Saturday.

Local Business Saturday was started in an effort to revitalize the local economy. We caught up with Jane Marks, the mayor's wife, and her girlfriends who were taking advantage of this new initiative.

"I think its a fantastic way to make people excited about shopping particularly on Saturdays most of us that's the only discretionary time we have."

Jane Marks and her friends were having fun on the shopping day. They bought new products, tried on different jewelry, and even boosted the local economy a bit.

Updated 1-12 6:52pm

Many residents are finding themselves being extra careful with their finances these days.

But, Tallahassee's mayor is kicking off a new initiative and wants to remind you that spending money responsibly, includes spending locally.

If you're going to shop, Mayor John Marks says you might as well do it locally.

He's urging everyone to keep their money in the Capital city and buy from locally owned and operated businesses.

Through this new initiative, shoppers can actually save money doing it.

The Honeytree Natural Foods store in Tallahassee is approaching its 40th anniversary of being locally owned and operated.

But, the owner, Marina Lickson, says it hasn't been easy.

Lickson said, "It's excruciatingly stressful to be perfectly honest with you. you worry every week or every two weeks to meet your payroll. You worry every day when it rains are people going to come in. It's stressful. But, the flip side of that, it's also rewarding."

Lickson says she hopes a new initiative will make it even more rewarding.

Wednesday, Mayor John Marks announced that every second Saturday of the month in 2011 will be designated as Local Business Saturday.

This economic development campaign encourages consumers to shop local in an effort to revitalize the local economy.

Honeytree shopper Debbie Collins says she always patronize local businesses.

Collins said, "I come here because I know I always get friendly service. I feel like I actually get served. People are willing to help me and I think that's lacking in our society today."

Locally owned and operated businesses will be offering deals and discounts during Local Business Saturday.

Mayor Marks says for every $100 spent locally an estimated $68 stay in the community.

One business owner said, "Spend your dollars locally, keep us all employed, and keep your friends and neighbors employed as well."

Business leaders say it's okay if you want to shop online, just try to make sure to go to the website of a local business.

Mayor Marks says this campaign can make a significant positive economic impact that will not just maintain, but create jobs.

Local Business Saturday starts this Saturday, January 15th.

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In an effort to help revitalize our local economy, Tallahassee Mayor John Marks along with the City of Tallahassee, Greater Tallahassee Chamber of Commerce, Tallahassee Economic Development Council, Capital City Chamber of Commerce and local businesses today announced at a press conference in the Market District Pavilion, that every second Saturday of the month in 2011 will be designated as a Local Business Saturday. This collaborative effort will include a targeted marketing campaign encouraging consumers to shop at locally-owned and locally-operated businesses for cost-saving deals beginning this Saturday, Jan. 15 and every second Saturday in 2011.

According to the Greater Tallahassee Chamber of Commerce, locally owned businesses return about 70 percent of each dollar spent back into the community. “I’m honored to partner with our area Chambers of Commerce and area businesses to help our residents save money through special cost saving deals,” said Mayor Marks. “Even more importantly, dollars spent in these businesses mean jobs in Tallahassee and is an investment in our schools and overall quality of life.”

While the community will realize the positive economic effects of this program, individuals will benefit by saving money when they cash in on the deals and incentives being offered. “With shopping options that include home-shopping networks, mail-order catalogs and seemingly endless discount sites on the Internet, one may wonder why they should drive to a local store or order off a locally based website instead,” said Sue Dick, President of the Greater Tallahassee Chamber of Commerce. “The answer is simple. Local businesses return more money back into the community, meaning a larger revenue base for local services, from schools and roads to public safety and community welfare.”

Many businesses have signed up to participate and some have already posted discounts on the ‘Local Business Saturday’ Facebook page. Locally owned business, Moore Consulting Group developed a branding model and logo for the initiative. A website hosted by a local business is in the works and will make it even easier for shoppers to find out about second Saturday savings being offered by local businesses.

Stay with WCTV for more on this story.


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