Lucky Goat Coffee: Eye on Business

By: Lee Gordon Email
By: Lee Gordon Email

Tallahassee, FL - Many of us wake up in the morning with a nice hot cup of coffee.

Whether it's Starbucks, Caribou, or your own--that little jolt is enough to start off your day. But one Tallahassee company is asking you give them a try because, well, they think they're better than the big boys.

You could say that Ben Pautsch has coffee running through his veins. For the past 14 or so years, he's been in the coffee business. Six years ago, the family started it's own catering business which has blossomed.

But less than a year ago, Ben and his wife Brooke added Lucky Goat Coffee, a coffee wholesaler without the name recognition of Starbucks and Dunkin Donuts, but with the local following that is giving it quite a buzz in Tallahassee.

"It's amazing coming from six years ago it was zero customers, moving a family and starting everything from scratch, now having operations in Jacksonville and Biloxi with 3,400 customers. Yes, it's amazing," said Ben Pautsch, Owner of Lucky Goat Coffee.

In this warehouse off of Capital Circle Northeast, Ben takes beans he bought from Costa Rica and Guatemala, heats them, grinds them, and makes what you would call coffee from A-Z.

"It's been amazing that we thought we'd be more of an on line company and people want to buy things locally. But we've actually had local shops contact us and say, can we stock your products?"

So far, Lucky Goat has been, well, lucky. Their grassroots efforts have saved them money and allowed the family to focus on the quality of coffee it provides.

As for staff, there's not much of it. Most of the blood, sweat, and tears come from Ben and Brooke, but when your name is on the label, you do what you have to do.

"I have worked corporate America before for many, many years and you trade the challenges off, but I wouldn't trade this for anything. It's a, I don't know how to explain it to people, but you choose your own challenges and I choose this one."

Lucky Goat is available at a few stores around the area but right now, their marketing is a grassroots effort and mainly on-line.

For more, log on to www.luckygoatcoffee.com


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