New Organic Option Opens Doors

By: Deneige Broom Email
By: Deneige Broom Email

Three million dollars in construction costs and more than 100 local hires later, Earth Fare Supermarket is ready for business.

The new location will bring jobs to the area but it's the impact on local growers that really has some people buzzing.

"We really try to give them a place to sell their products at a fair price and give them a chance to really succeed because small businessmen and farmers in particular are really the heart of what this country was started on," said Earth Fare's C.E.O. Jack Murphy.

Earth Fare's advertised goal is to stock shelves with items produced no more than one hundred miles away.

Murphy says they've reached out to farmers and growers in the area but so far, none have jumped on board.

The produce manager says part of the problem for some smaller farms is they can't produce enough product or insurance costs could be too high.

Costs to the consumer could be higher as well since a store spokesperson says organic foods can cost at least 20 percent more than conventional foods.

But some consumers don't mind the higher price.

"Because I don't want to eat pesticides," said Bruce Fromke who buys organic foods. "I would just rather see people growing organic foods, more demand for that and more profit for organic farmers and healthier people."

Earth Fare contracts with about 10 Florida farms with some from North and South Carolina, but they're hoping to add truly local produce.

The Apalachee Parkway location (what used to be Circuit City) is the first in Florida for the North Carolina based company.

It's grand opening is Wednesday, December 15.


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Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Swamp Creek Farms Location: south georgia on Jan 17, 2011 at 08:12 AM
    I grow using aquaponics. I have been doing this for a while now, just for my family and friends. How would I be able to sell to you? Maybe you just have not looked around enough, there are plenty of farmers around here.
  • by anonymous on Dec 22, 2010 at 09:50 AM
    Both Earth Fare and New Leaf welcome the healthy competition. As far as local farmers go, the Produce Manager, not Mr. Murphy stated that while there are no local farmers on board YET. The company is working with some. The strict standards of the store mean there are some steps farmers have to take in order to sell in the store. The store is amazing, everyone should stop by and see!
  • by mike Location: tallahassee on Dec 15, 2010 at 08:36 PM
    "Wonder what the New Leaf thinks about this?" Murphy says they've reached out to farmers and growers in the area but so far, none have jumped on board. NUFF SAID
  • by Anonymous on Dec 15, 2010 at 11:17 AM
    New Leaf was eaten by bugs and dried up into a brown clump of plant matter. Should have used some insecticide and fungucide.
  • by Elizabeth Location: Tallahassee on Dec 15, 2010 at 07:41 AM
    wonder what NEW Leaf thinks about this?
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