Tallahassee. FL - Katherine Boland has her hands full keeping up with 15 month old Eva and four year old Everett.
She says she'll never buy another car without a rearview camera and the mix of cars and toddlers at pre-school pick up each day is one of the reasons why.
Boland says, "You always want to look around, although I don't only use the camera, I turn around and look behind me because there's so many kids around, but it's parking lots, my house, I mean I use it pretty much all the time."
The U.S. Department of Transportation announced Friday it wants all new cars equipped with those rear view cameras by 2014. The secretary says the cost - which he estimates will add another $200 to the price of car - is well worth the lives it will save.
An estimated 300 people a year lose their lives when a car backs into them and nearly 50% of those fatalities are children under the age of five.
Salesmen at Proctor Subaru dealership in Tallahassee estimate only about 20% of the cars on their lot have the rearview cameras, and the biggest demand for it is from parents of small children and those towing boats. Most who ask about adding it, Ron Modzelewski says, change their mind when they hear how much it costs. On these models it's another $450.
Modzelewski says, "People looking for leather are also looking for the back up cameras, commonly."
And the people on a budget?
"Just more so looking for a car to get them from point A to point B."