Settlement Reached With HUD in Florida Online Ad Discrimination

By: HUD Release
By: HUD Release

Washington D.C., May 31, 2011 -

The U.S. Department of Housing and Urban Development today announced that USA4SALE Network, Inc., has agreed to pay $15,000 to settle claims that it violated the Fair Housing Act when it posted ads on its Web sites that discriminated against families with children. In addition, the company has also agreed to change the way its Web sites filter discriminatory language.

The settlement is the result of a complaint HUD initiated against the Ocala, Florida-based company after it allegedly printed a rental advertisement on its webpage, ocals4sale.com, that stated “No children, No kids.” The Fair Housing Act prohibits housing discrimination based on family status, including publishing print, broadcast or Internet advertisements that indicate a preference or otherwise discriminate against families with children.

“The Internet has revolutionized the way people search for housing and how housing providers advertise available housing. It cannot be a place to avoid the Fair Housing Act," said John Trasviña, HUD Assistant Secretary for Fair Housing and Equal Opportunity. "This voluntary agreement will help housing providers easily meet their responsibilities under the Fair Housing Act."

According to the voluntary agreement, USA4SALE Network will develop a screening filter that will flag potentially discriminatory ads for human review and train its employees on how to comply with fair housing advertising guidelines. The agreement also calls for the network to donate $7,500 to a HUD-funded state fair housing organization and contribute another $7,500 to a HUD-approved local fair housing group to cover the cost of the group’s future fair housing advertisements.


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  • by Pat Location: Tally on May 31, 2011 at 03:29 PM
    NO LIE - I'm sure that never happened! If it did, your friend would "basically in so many words" be a plaintiff in a huge lawsuit. Although we may feel that's what happened, it's easier to cast the blame. truth be told, there's an explanation the does not have anything to do with race. BTW - I'm a white male. As for this settlement, I'm curious to know whether or not it was a retirement community. I've seen ads with a similar message. But then again, a family of 4 living in a retirement community might not be that bad, look at all the ready-made grandparents!
  • by No Lie Location: Wakulla on May 31, 2011 at 12:51 PM
    The Wakulla HUD office basically in so many words told my friend she wasn't getting HUD assistance because she wasn't black
    • reply
      by shenika on May 31, 2011 at 06:13 PM in reply to No Lie
      that's a lie i know abunch of crackers getting hud.
    • reply
      by Tally on Jun 1, 2011 at 08:03 AM in reply to No Lie
      I'm white and I almost qualified for HUD when I was looking to purchase my home 3 yrs ago, but I got a raise right when I was ready to move forward, and I made $75 too much A YEAR (about $6 too much a month). However my white cousin qualified and used their services. This is a federal program. Look up requirements on their website - if you meet the requirements, then you qualify, no matter race, gender, color, shoe size, etc. Your friend was mad she didn't qualify because she probably does need the help, like I did when I made $6 too much a month. Luckily things turned around for me and I was able to purchase a home on my own (with FHA loan) about 3 months after that.
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