At a ribbon cutting ceremony Tuesday, owner Gracie Douglas celebrated the opening of her new shop, Whisk, 3009 N. Ashley St.
Whisk is the only store in Valdosta that sells organic fruits and vegetables.
It also offers hormone-free dairy products, grass-fed meats and free-range chicken.
Douglas says she buys her produce from organic farms in Georgia and Florida that limit the use of pesticides and hormones.
"You're not getting the harmful either chemicals or the genetically modified organisms that they're putting in the food like the preservatives or high fructose corn syrup," said Douglas.
The Organic Trade Association says organic fruit and vegetable sales grow by more than 10 percent a year.