Pink roses, white roses and the most popular red roses are blossoming throughout the "Rose City."
"I expect to sell 1,500 roses for Valentine's day," said Thomasville Flowers Owner Jim McRae.
Jim McRae is stocked and ready for one of the flower industries busiest days of the year.
Reports show more than 100 million roses are sold on Valentine's day.
"I love roses. I love living in Thomasville," said Thomasville resident Lavante Payne.
While florists said Valentine's Day is a Hallmark holiday residents in the "Rose City" said they use it as a way to celebrate laughter, family and love.
"We'll pick out a very expensive card and give it to each other and put it back," said Thomasville Resident Ron Swetland.
"We go out to eat and celebrate one another ... we make it a family thing," said Payne.
Despite the more recent tradition of candy and cards, the February 14th holiday has been around for hundreds of years and according to History.com St. Valentine's day contains traces of both Christian and ancient Roman tradition.
"I never even thought about it until you brought it up," said Payne.
Regardless of its origin or its current connotation, people in the Rose City say the holiday unfolds lots of love.
Thomasville will celebrate 90 years of roses at this year's Rose Show starting in April.