Several FAMU students arrived to Floyds Music Store Thursday night with the buzz word...only to hear their Rattler cards were not good enough to get them in for free.
Rattlers grew suspicious when they were not given a reason as to why the same rules didn't apply for TCC and FSU students.
If they are so blatantly discriminating against famu students then more businesses will follow and that's not okay," said Renecia Daughrity, who was denied free access Thursday night.
Since then, students have formed dozens of groups asking for apologies, explanations and the latest:a student body boycott of the venue.
"This issue is a worthy issue to fight because we do play a major economic impact in this community," said FAMU SGA Vice President James Bland.
We spoke to the owner of Floyds on the phone. He says it was simply a business tactic to draw in the biggest Thursday night crowd, which has historically been FSU and TCC students.
He never intended to show Floyds didn't want FAMU or its business. Daughrity says Floyds will never see her or her money again.
"I will not go to Floyds again. They've completely ruined my confidence in them to treat me fairly as a FAMU student," said Daughrity.
Until they're treated fairly the students say they intend to show the true business power of the Orange and Green.