Tourism Tactics

Images of destruction like this dominated national news after Hurricane Andrew in 1992.

And while the damage was limited to South Florida, phones across the state stopped ringing.

A national ad campaign assured everyone the state was open for business.

Now the threat of oil on the beaches has turned the phones off again.

This time the state is responding with live beach cams, blogging with insiders, and web advertising.

“If they’re in Chicago, New York, Baton Rouge, Boston, or Berlin, they have much more confidence in a live picture taken by a real person or a live webcam,” Will Seccombe, with Visit Florida said.

190 thousand visitors have gone to the Visit Florida web site since the beginning of the month.

Right now the state has about 2 million dollars for this marketing blitz.

But the governor has asked BP for almost 35 million more.

Concepts for national TV are being finalized and the spots could be up by the end of next week.

And while 35 million seems like a lot…Visit Florida says think again.

We’ve got 49 other states that are spending 800 million dollars a year, trying to lure those same visitors to their destinations.

And Visit Florida says that for every 85 tourists who don’t come, the state will lose one job.

Visit Florida launched a Facebook page called ‘Share a Little Sunshine.

They’re hoping people in Florida will share the page with their friends to encourage them to Visit.

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  • by WCTV Viewer Location: Georgia on May 17, 2010 at 09:50 AM
    Florida, you know that a majority of visitors go for the MOST BEAUTIFUL BEACHES IN THE WORLD, esp. PANAMA CITY, my favorite. If there is a possibility that the beaches will become oil slicks, then you know people are not going to waste their money. C'mon, be HONEST, WOULD YOU? What you need to focus on is that there ARE other attractions Florida has to offer even in the Beach locations. Those of us who are fortunate enough to live close by & visit more frequently know that. YOU just have to convince those that don't. I know, that PANAMA CITY has some of the BEST restaurants, gift shops, shopping malls, golf courses, & other attractions. The hotels & condos are very comfortable & accomodating. Even in the OFF season, when the ocean has seaweed, you cannot beat the sound of the waves breaking & rushing to shore. The overall peacefulness is monumental! Be creative & promote ALL Florida has to offer.
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