Drive south on Highway 319 and you've seen them; they're big, they're catchy, and they're the center of debate.
Mike Deitrich says, "I think they're an eyesore. They put them up bad and end up falling down."
Others rely on the sky high advertisements, especially those in unfamiliar territory.
Vivian Kane says, "For those not from the area it gives good indication, if you miss one you go down the road a ways and get the other."
But that's exactly the problem if you ask some Wakulla County residents.
Carl Hall, a Wakulla County resident, says, "I think they're out of control; too many going up in our county and across the country."
That's why Wakulla County commissioners gave a thumbs up to a revised billboard ordinance. It's designed to extend the distance between signs by 1,500 feet and reduce the size of the ads.
Ed Brimner, Wakulla County Commissioner, says, "I think these changes will make a tremendous difference in Wakulla County as we continue to grow."
And most residents agree, saying it's a small step towards preserving the county's natural beauty. Commissioner Brimner says the debate isn't over yet. He says another proposal for a moratorium on new billboards is on next week's agenda.