Valdosta Technical College Debuts New Marketing Campaign

Forty-three-year-old Rufus Dunlap knew his job working at Wal-Mart wasn't what he wanted to do.

"I was working in the garden center so I wanted to do something more with my life,” says Val Tech student Rufus Dunlap.

And he did just that.

“I decided to come back to school, further my education and learn a different trade. Data communications was the right fit for me,” says Dunlap.

Val Tech's new Invent Yourself campaign is encouraging more folks in the area to get involved with any of the 85 programs the college has to offer.

"In two years or less, I can have a whole new career; exciting and fun. They will have fun going to work and will make good money,” explains Public Relations Coordinator Julia Dennard.

As in Rufus's case, the campaign not only focuses on inventing yourself but reinventing yourself for those who aren't happy with their career or lifestyle and finding their dream job by attending Val Tech, and the success stories are anything but scarce for graduates of the college.

"One lady said she was making $4,000 a year. One year she went to school at Valdosta Tech and made $25,000 the first year out of school,” Dennard adds.

The Invent Yourself campaign also promotes four new degree programs now offered by Val Tech. These include fire science, criminal justice, network security and banking and finance.

The Invent Yourself campaign also encourages students to explore non-traditional fields as possible career choices.


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