News Release: Choose Tallahassee
TALLAHASSEE, Fla. – A couple from New Hampshire will trade in their snow shovel for sunshine as their dream of retiring in Florida becomes reality. Choose Tallahassee, a group created to promote the benefits of retiring in Florida’s Capital City, has selected a winner of its groundbreaking “Home Free: Why I Want to Live in Tallahassee” contest. Catherine and Bill Campbell, the grand prize winners, will receive a free, yearlong residence in a beautiful Tallahassee home and dozens of perks that will enable them to experience all that the area has to offer.
“Selecting a winner was no easy task,” said Choose Tallahassee Co-Chair Ken Boutwell. “There were so many great entries, and all of our finalists were extremely passionate about relocating to Tallahassee.”
More than 200 baby-boomers throughout all parts of the country entered the “Home Free” contest. A Choose Tallahassee judging panel and “crowdsourcing” votes from the public helped whittle down the scores of applicants to 25 semifinalists. The judging panel then requested video entries from the semifinalists, using those submissions to pick the five finalists. The Campbells were selected as the grand prize winner after a round of digital interviews with all five finalists.
Catherine Campbell said that she has been “dreaming” about winning the Home Free contest since the day she and her husband entered. Campbell is a retired small business owner currently residing in New Boston, N.H. She lives there with her husband, Bill, a Vietnam veteran, retired Marine, and meteorologist with Weather Services International. Two of her three children, Holly and Evan, live New Hampshire, and her daughter Elizabeth lives in Georgia. In her video entry, Campbell said that “Tallahassee has much to offer baby boomers,” including great schools, cultural activities, good healthcare and diversity.
“I have nothing against New Hampshire – it’s just cold!” said Catherine. “We’re at the point where we want something different. Sometimes we live our lives, and we’re just breathing. I feel like I can do so much more in Tallahassee. I want to be ‘breathless’ with activities.”
As winners, the Campbells will relocate to a Tallahassee home with 12 months of rent provided by the contest organizers. They also will receive dozens of other amenities, including a one-year family membership to a local golf club, tickets to college football and basketball games, meals at Tallahassee’s fine restaurants, season tickets to the Tallahassee Symphony Orchestra and membership to the Osher Lifelong Learning Institute. The prize package comes courtesy of Choose Tallahassee’s many sponsors, including the City of Tallahassee, Tallahassee Memorial HealthCare, Visit Tallahassee, Capital Health Plan and Capital City Bank.
“We are just ecstatic about the response the ‘Home Free’ contest has received, and we are definitely pleased by the enthusiasm of the ‘Home Free’ contest winner and runners-up,” said Boutwell. “We were so impressed by the video entries and interviews of all the runners-up that we decided to gift all four with a free weekend in Tallahassee.”
The four runners-up are expected to visit Tallahassee for a long, action-packed weekend on April 24-27. They are:
· Bill and Mary Sue Wagner – Birmingham, Ala.
· Tom and Barbara Meyer – Grand Rapids, Mich.
· Robert C. and Carla Hudson – Oak Park, Ill.
· Coleen Hetherington – Laceyville, Pa.
The Campbells also will be coming to Tallahassee on May 15-18 for a visit, tour and winner’s reception.
A 2012 independent study found that Tallahassee is No. 1 in offering all of the essentials baby boomers look for in a great retirement location – a warm climate, high-quality healthcare, affordable housing, lifelong learning and great recreational opportunities. Though many communities market themselves as a retirement location, none has embarked on such a promotion to offer an opportunity to “live free” for a year – until now.
For more information about the “Home Free: Why I Want to Live in Tallahassee” contest, the Grand Prize award package and relocating to Tallahassee, visit www.ChooseTallahassee.com.
About the Choose Tallahassee Initiative and Relocating Baby Boomers
The Choose Tallahassee initiative was organized in late 2010 as community leaders came together around the idea of encouraging retiring boomers to consider relocating to Tallahassee. The initiative has attracted broad community support, with contributions from the financial and healthcare sectors as well as private citizens and local government.
Relocating boomers could have a significant, positive economic impact on any city they choose. The first Boomers were born in January 1946 and turned 66 in January 2012, the age of eligibility for full Social Security retirement benefits. Boomers will retire at the rate of nearly 10,000 per day this year alone – and this statistic will continue for another 16 years. According to various national surveys, anywhere from one-in-three to one-in-five Boomers want to relocate in retirement.
A 2012 study of U.S. cities by Dr. Tony Villamil and the Washington Economics Group (WEG) ranked Tallahassee as the No. 1 relocation destination for retiring Baby boomers. The WEG study ranked 20 communities nationwide and was based on criteria that Boomers themselves identified in a landmark national poll sponsored by the Consumer Federation of the Southeast. In that poll, 1,100 boomers identified affordable cost of living, quality healthcare, a warm and welcoming climate, affordable recreational opportunities, great area cultural offerings, lifelong learning opportunities and strong local eldercare services as key factors in choosing a retirement relocation destination.
If just three-tenths of one percent of the 18 million relocating boomers were to choose Tallahassee as a retirement destination, they would add $1 billion per year to the community’s annual income, according to AARP Florida.