Reaching the Latino Vote in Florida

By: Troy Kinsey Email
By: Troy Kinsey Email

TALLAHASSEE 6/14/2012 -- It's not often you hear English* on Spanish-language TV, but up and down the state, when novelas go to commercial break, the unmistakable voice of Mitt Romney takes over.

Two superpacs backing President Obama are pouring four million dollars into running an ad in Colorado, Nevada and Florida; criticizing Romney for neglecting Latinos.

Never before has that much money been devoted to a Spanish-language political ad, but perhaps never before have Latinos been as influential in American politics.

The ad is overwhelming evidence Latinos are being seen through a whole new lens, especially here in Florida and especially by Democrats.
All things being equal, the Latino vote could make or break Obama's chances come November.

Four years ago, Florida Latinos broke for the president, 57-to-42.

Rafael Marte was one of those Obama voters, but he doesn't plan to back him again. Even after watching the new ad, Rafael says he's disappointed.

"When you are not good enough and you try to show that your opponent is bad or as bad as you are, then you get lost, confused, and you say, 'what are you going to do'? Most of the people, we don't vote. We will not spend our time and money to go vote," said Marte.

Not all of Florida's 1.5 million Latino voters feel that way, and many may well be moved by the ad.

The bigger question is if it's worth it. The answer may not come until November.


You must be logged in to post comments.

Username:
Password (case sensitive):
Remember Me:

Read Comments

Comments are posted from viewers like you and do not always reflect the views of this station.
  • by Fed up on Jun 16, 2012 at 03:43 PM
    THe breeding program,hospital care, welfare and food stamps are going to run dry pretty soon, as less than 50% of the population is working and paying taxes, and the freeloaders illegals, and the rest of the banana republics and Mexico that come here to live off us aren't going to have all that money. We will be a third world country sooner than you think and their lifestyles will rule the country until it is taken over by some other country. How sorry the politicians are, and so corrupt. The public is too dumb to see what is coming. nd welfare and
  • by Bolillo Location: Wakulla on Jun 15, 2012 at 05:40 PM
    Fastest growing because they're breeding like flies with all this new found free medical care amd unquestioned hospital stay. Somebody, and I'm not saying who, told them that the more they breed, the more their monthly checks and EBT will be.
  • by rob Location: tally on Jun 15, 2012 at 02:53 PM
    So, Obozo needs the latino vote so desperately that he is going to give ILLEGALS, 800,000 of them, a work visa...ages 30 and under. He, Obozo, says that its the right thing to do...really...the millions of unemployed Americans say different!
  • by Anonymous on Jun 15, 2012 at 01:52 PM
    The rise of Latinos is not good for Republicans. If Latinos can all be deported then that will help with Republican candidates nationwide. We can start with that minority group and either deport or purge from the voter roles other minority groups.
    • reply
      by Truth on Jun 15, 2012 at 02:58 PM in reply to
      You're right. And as long as they come here ILLEGALLY and vote Democrat, they can stay, right? There are more Latinos that support Republicans than you think. The majority of Latinos are willing work hard and want jobs, unlike some other minorities already in this counrty.
      • reply
        by Anon on Jun 16, 2012 at 12:12 AM in reply to Truth
        Plus Latinos are devout Catholics and we all know where Obama stands with them.
  • by REALLY??? on Jun 15, 2012 at 01:34 PM
    I can not tell when Obama is done kissing up,,,,his nose is always brown
  • by Michelle on Jun 15, 2012 at 12:13 PM
    This will do great for the unemployed…...You know all those jobs that obama has created. And the new green jobs, well now we got a million more workers to fill those positions, this guy is a genius. Wonder how many votes he will get from this…. Hey blacks, you still going to vote for this occupier of the WH or are you realizing he is doing nothing for you. He thinks (knows, maybe you don’t think too much) he has got your vote just because he is half black, but this should show he could care less about jobs for you.
    • reply
      by truth on Jun 15, 2012 at 06:30 PM in reply to Michelle
      and how many did your great leader scott create? NONE he gave out pick slips!!!!
  • by REALLY????? on Jun 15, 2012 at 08:45 AM
    TODAYS HEADLINES: The White House will halt the deportation of as many as 800,000 young illegal immigrants and in some cases give them work permits, in a sweeping new initiative announced by the Dept of Homeland Security. People under 30 who entered the country illegally or overstayed their visas when they were under the age of 16 will be immune from deportation if they have not committed a significant misdemeanor or felony and have graduated from a U.S. high school or joined the military. They can apply for a renewable two-year work permit that won't provide a path to citizenship but will allow them to work legally in the country. Applicants will have to prove they've lived in the country for five consecutive years.
    • reply
      by small town government on Jun 15, 2012 at 10:18 AM in reply to REALLY?????
      yea that is how elections are won.
    • reply
      by Michelle on Jun 15, 2012 at 12:11 PM in reply to REALLY?????
      This will do great for the unemployed…...You know all those jobs that obama has created. And the new green jobs, well now we got a million more workers to fill those positions, this guy is a genius. Wonder how many votes he will get from this…. Hey blacks, you still going to vote for this pos or are you realizing he is doing nothing for you. He thinks (knows, maybe you don’t think too much) he has got your vote just because he is half black, but this should show he could care less about jobs for you.
    • reply
      by Moe on Jun 15, 2012 at 02:24 PM in reply to REALLY?????
      Yes, that is the definition of "Reaching the Latino Vote in Florida".
  • by Anonymous on Jun 14, 2012 at 08:55 PM
    Obama and the SEIU doing what they do best- separating the country by race and pandering to minorities.
    • reply
      by Anonymous on Jun 15, 2012 at 05:39 AM in reply to Anonymous
      obama has done more to divide this country than any person or group sinse the Civil War....and people support the $0%
      • reply
        by truth on Jun 15, 2012 at 06:33 PM in reply to
        President Obama did nothing to divide this country, him being elected just brought out all ya'll redneck country bumpkin hillbilly prejudice!!! that divided the country!!!
        • reply
          by 62nitro on Jun 15, 2012 at 09:10 PM in reply to truth
          It’s racists like you that are perpetuating racism where none exists. Obama would never have been elected without a large portion of whites voting for him. There just aren’t enough blacks to do it alone, even though 95% of them voted for him. He has been intentionally tearing this country apart with his class warfare rhetoric and a non-existent made up war on women. He has to divide us because he will never win otherwise. So take your racist remarks and stick them where the sun don’t shine. We might be “redneck country bumpkin hillbillies” but we are not ignorant racists like you. He fooled Americans in the last election. He’s not fooling anyone this time.
        • reply
          by untruth on Jun 16, 2012 at 12:08 AM in reply to truth
          Hey idiot, Obama won the state of Florida and received the majority of the white vote. The problem is the guy turned out to be a leftist dictator instead of the moderate he claimed to be and it's going to cost him.
WCTV 1801 Halstead Blvd. Tallahassee, FL 32309
Copyright © 2002-2016 - Designed by Gray Digital Media - Powered by Clickability 159143035 - wctv.tv/a?a=159143035
Gray Television, Inc.