Tallahassee, FL - Most polls are showing a razor-thin presidential race in swing state Florida.

That's why both sides are making some aggressive moves aimed at getting out the vote.

For the first time in recent memory, the campaigns are catching up with people who rarely vote.

They're doing it with a personal, even embarrassing touch.

The White House, prestige and power is the goal. But it may take some shame to get there.

Both the Obama and Romney campaigns are using a tactic called 'shaming' to win.

The goal is to make iffy voters feel so guilty about not having turned out in the past... They decide to cast a ballot in this election.

Right now, the campaigns are collecting the names of people who have only voted in one or two out of the past four elections.

Those names are then compared with all the Facebook friends of volunteers and staffers.

When there's a match, that person's contacted directly by their friend on the campaign.